As we start the new year, we like to take a moment to pause and reflect on all the good things that happened in 2022 and all the amazing goals we’ve accomplished as a brand. We wanted to share all those things with you, and thank you for being such amazing and loyal customers, we couldn’t do it without you!
Happy Thanksgiving from the Minus33 team! Every year we share a few things we're thankful for - friends and family, outdoor recreation, wool, and of course YOU, our customers! Read about all the things our staff members are thankful for this year!
Minus33 attended the annual Outdoor Media Summit! OMS is an annual conference held for marketers, influencers, media, and brand representatives in the outdoor industry. The event kicked off with a welcome reception Sunday night in the legendary Thunderbird Lodge overlooking the lake with dinner, drinks, and lots of networking!
The Big Gear Show is an outdoor industry tradeshow, on August 2nd and 3rd, 2022. Hosted at Deer Valley Resort, in Park City, Utah, biking, paddlesports, and other outdoor industry brands will be exhibiting their gear as well as hosting demos to retailers and media alike!
Minus33 will be exhibiting our Merino Wool base layers and accessories, as well as our NH-made Mountain Heritage socks!
A true mountain takeover, King Pine shut down all their lifts and created a backcountry ski resort for participants of all kinds! Attendees participated in demos for split boards and AT gear, skinned up the mountain and skied down for an epic day!
For International Women's Day 2022, with almost half our staff being women, Minus33 wanted to highlight the women on our team and in management positions. We asked them each to share their most valued piece of advice and we think they all have some pretty powerful messages to share!
Outdoor Media Summit is an annual conference held for marketers, influencers, media, and brand representatives in the outdoor industry. "The show kicked off with a welcome reception at BOA Technology’s headquarters in Denver on Monday night, followed by two full days of presentations, panels, and networking opportunities." (OMS, 2021).